The affordable HubSpot alternative

HubSpot is a proven, robust CRM that has grown over many years and is strongly oriented toward the needs of large enterprises. This makes it powerful and versatile, but also complex and time-consuming to set up and maintain. Customermates, by contrast, focuses on speed, flexibility, and control – ideal for teams that want to get started immediately without fighting complex structures. In addition, Customermates is significantly more affordable than HubSpot.

Setup & onboarding

With Customermates, you can get started right away: set up in two minutes and you're done. The interface is designed to be self-explanatory, so you can immediately work with real data.

With HubSpot, reality looks different. Before you can really get going, you first need to understand the system’s logic. Pipelines, lifecycle stages, property types, data models, tool-within-tool structures – many things only work smoothly if you adopt HubSpot’s way of thinking. That’s not inherently bad, but it requires the team to adapt its processes to HubSpot, rather than the other way around.

Pricing & cost model

When it comes to pricing, the contrast could hardly be greater. Customermates costs €12 per user – no tiered pricing, no hidden limits. HubSpot starts at €15 per user but quickly rises to €150 and beyond. Many core features and usage capacities are tied to higher plans, which in practice often leads to unexpected upgrades.

Usage limits & flexibility

Customermates allows unlimited records and unlimited custom fields, enabling processes to be modeled without artificial constraints. HubSpot limits both areas and ties expansion to more expensive plans. Teams with growing data structures quickly run into restrictions.

Functional differences

Both systems are well equipped in core areas such as deals, pipelines, contacts, tasks, and email integration. The key difference lies in usability: HubSpot is more comprehensive and therefore significantly more complex. Customermates focuses on simple workflows and low friction.

Data protection & hosting

Customermates hosts exclusively in the EU or Germany and offers full data control. HubSpot hosts globally, primarily in the USA, and also achieves GDPR compliance.

Integrations & automation

Both support API access, automations, and integrations such as n8n. The difference lies in practicality: HubSpot is feature-rich but often plan-dependent or unnecessarily complex. Customermates places stronger emphasis on fast, clear processes.