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HubSpot is a proven, robust CRM that has grown over the years and is strongly geared toward the needs of large enterprises. This makes it comprehensive and versatile, but also complex and time-consuming to set up and maintain. Customermates, on the other hand, focuses on speed, flexibility, and control—ideal for teams that want to get started right away without struggling through complex structures. Additionally, Customermates is significantly cheaper than HubSpot.
With Customermates, you're up and running immediately: two minutes to set up, done. The interface is built so you understand where everything happens without instructions, and you can start working with real data right away.
With HubSpot, the reality is different. Before you really get going, you first have to familiarize yourself with the system's logic. Pipelines, lifecycle stages, property types, data models, tool-within-tool structures—much of it only works if you adopt HubSpot's way of thinking. That's not necessarily bad, but it requires the team to adapt its processes to HubSpot, rather than the other way around.
When it comes to price, the contrast couldn't be clearer. Customermates costs €12 per user—no pricing tiers, no hidden limitations. HubSpot starts at €15 per user but quickly rises to €150 and beyond. Many core features and usage capacities are tied to higher plans, which in practice often leads to unexpected upgrades.
Customermates allows unlimited entries and unlimited custom fields. This lets you map processes without artificial barriers. HubSpot limits both areas and ties access to more expensive plans. Anyone needing growing data structures quickly hits limits here.
In core features — deals, pipelines, contacts, tasks, email integration — both systems are equipped. The main difference lies in handling: HubSpot is more comprehensive and therefore significantly more complex. Customermates focuses on simple workflows and low friction.
Customermates hosts exclusively in the EU and Germany and offers full data control. HubSpot hosts globally, primarily in the USA, and only achieves partial GDPR compliance. For organizations with strict privacy requirements, this is a critical factor.
Both support API access, automation, and integrations like n8n. The difference shows in practicality: HubSpot is feature-rich here, but in many areas plan-dependent or unnecessarily complex. Customermates places stronger emphasis on fast, straightforward processes.
Start with Customermates today and benefit from a CRM for small businesses that adapts to your needs.
✓ No credit card required ✓ First two weeks free