Cloud CRM for flexible sales workflows
Work with contacts, organizations, deals, services and tasks in a managed browser-based CRM, with configurable views, REST, webhooks and MCP. Evaluate the self-hosted core separately when you need to operate the stack.
Managed cloud • Monthly plans • Separate self-hosting option
Cloud-based CRM software is a customer-relationship system that the provider operates as a managed online service and that a team accesses through a browser. Customermates Cloud manages the application and database service while your team configures users, permissions, records, pipelines and connected providers.
At a glance
- Managed responsibility
Customermates operates the managed application and database service; your team owns workspace configuration, access and the data it enters.
- Core product surface
Contacts, organizations, deals, services and tasks with custom fields, tables, cards, kanban views, dashboards and activity history.
- Interfaces
REST, webhooks and MCP support controlled integration and external automation without turning every provider into a native product feature.
- Important boundary
The open-source core can be self-hosted separately under Starter entitlements; managed-cloud inbox, calendar and plan features do not follow.
Records
Workspace
Sales
Interfaces
Deployment
What Customermates Cloud actually includes
The managed product brings contacts, organizations, deals, services and tasks into one workspace. Teams can define typed custom fields, work in table, card and kanban views, inspect activity history and configure deal stages with probabilities. Dashboards show current operational values, including total and weighted deal or pipeline values.
REST, webhooks and MCP are available for supported integrations and externally operated workflows. These interfaces do not imply that every accounting, marketing, data or automation provider is built into Customermates.
| Area | Current product surface |
|---|---|
| Customer records | Contacts and organizations with relationships and custom fields |
| Sales work | Deals, configurable stages, probabilities and weighted values |
| Delivery context | Services and tasks linked to supported CRM records |
| Views | Table, card and kanban where supported by the record type |
| Interfaces | REST, OpenAPI, webhooks and MCP |
| Communication | Unified inbox and read-only connected calendar on entitled cloud plans |
Managed cloud or self-hosting?
Customermates offers a managed service and a separately operated open-source core. They share the core CRM, but they are not feature-identical editions.
| Decision | Managed cloud | Self-hosted core |
|---|---|---|
| Application and database operation | Customermates | Customer or chosen operator |
| CRM records and views | According to the cloud plan | Starter entitlement baseline |
| Unified inbox and connected calendar | Included on entitled plans | Not included |
| AI access | Plan-entitled Mate capability (when enabled) plus external MCP | External MCP only |
| Connected providers | Configured in the managed product | Selected and operated by the customer |
| Cost model | Monthly per user | Infrastructure, providers and operator time |
Choose the managed cloud when you want Customermates to operate the application and database and when your workflow needs cloud plan entitlements. Evaluate self-hosting when operating Docker, PostgreSQL, updates, backups and connected providers is an intentional requirement rather than a generic preference.
How a team starts with Customermates Cloud
Create a small workspace
Start the Pro trial and invite only the teammates needed for the first evaluation.
Model one real pipeline
Add a few synthetic or approved test contacts, organizations and deals, then configure the stages and fields your team actually uses.
Test the working views
Compare table, card and kanban views and verify the relationships and permissions behind the workflow.
Connect only what is necessary
Add an entitled messaging account, webhook, REST integration or MCP client only after its data and permission boundary is understood.
Review the operating choice
Decide whether the managed service fits, or whether the Starter boundary and operating work of self-hosting are preferable.
Database region, security and provider boundaries
The primary production database is configured in AWS Frankfurt (eu-central-1). This is a selected product setting, not a contractual promise that every service or transfer remains in that region. Application hosting, monitoring, connected-account transport and any provider selected by a customer have their own locations and transfer paths.
The Data Processing Agreement documents measures including TLS in transit, encryption for the production database and backups at rest, role-based access, account-level segregation, monitoring and restoration procedures. It does not claim a security or compliance certification. The current subprocessor list records the providers, purposes, known locations and transfer bases used by the managed service.
AI and automation without false promises
Every managed-cloud plan includes a Mate entitlement and a plan-specific monthly hosted-AI credit allowance per active user. Whether Mate is live depends on the hosted environment's current configuration. When enabled, Mate works inside the CRM, uses the current user's permissions and applies separate confirmation controls to sensitive actions.
External AI clients can use the Customermates MCP server with a model provider and subscription selected by the customer. They use the customer's provider rather than Customermates hosted-AI credits. When Mate is enabled, the two paths share supported CRM tools and permission checks, but not their client, billing or confirmation path.
For automation, teams can call REST, receive webhooks, use MCP or connect a separately operated workflow tool such as n8n. Customermates does not include the n8n runtime, its third-party connectors or their provider contracts.
Migration and reporting boundaries
Customermates has no dedicated CSV or CRM-record import/export workflow. Moving data from another CRM requires a separately designed REST or MCP process with explicit source mapping, validation, deduplication, retries and an agreed rollback.
Dashboards, activity history, stage probabilities and weighted deal or pipeline values help a team inspect the current workspace. They are not predictive close or revenue forecasts, lead scores, conversion analytics or pipeline-velocity analysis.
Plans and connected-account allowances
| Plan | Monthly price per user | Connected messaging accounts | Whole-account sharing |
|---|---|---|---|
| Starter | €12 | None | No |
| Pro | €29 | One per user | No |
| Business | €69 | Three per user | Yes |
| Enterprise | Custom | Unlimited under fair-use terms | Yes |
The 7-day trial starts on Pro. LinkedIn, email, calendar, AI, automation and other external-provider subscriptions remain separate where required.
Who Customermates Cloud fits
Customermates Cloud fits teams that want a managed, browser-based CRM for flexible records and pipelines, prefer explicit interfaces over a closed integration promise, and value a separately self-hostable open-source core.
It is not a fit when the requirement is a complete ERP, accounting, inventory, invoicing, helpdesk, call-center, predictive-analytics or turnkey migration suite. Those workflows require different products or a deliberately designed integration.
Frequently asked questions
What is cloud-based CRM software?
It is CRM operated as a managed online service and accessed through a browser. “Cloud” describes deployment; “SaaS” describes how software is supplied and billed. They often overlap, but they are not definitions of the same thing.
What does Customermates operate in the managed cloud?
Customermates operates the application and database service. Customers still configure users, permissions, records, workflows and connected providers.
Where is Customermates Cloud data stored?
The primary production database is configured in AWS Frankfurt. This is a selected setting, not a contractual data-residency guarantee. Application hosting and subprocessors are documented separately and may involve other countries.
Can I self-host the same CRM?
You can operate the open-source core with Docker Compose and PostgreSQL. Self-hosting uses Starter entitlements and excludes the unified inbox, connected calendar, hosted Mate and hosted credits.
Does Customermates include data import or migration?
There is no dedicated CSV or CRM-record importer/exporter. Migration requires a separately designed REST or MCP workflow with explicit mapping, validation and deduplication.
What analytics does Customermates provide?
Dashboards, activity history, stage probabilities, weighted deal values and weighted pipeline totals. It does not provide predictive close or revenue forecasting, conversion analytics, pipeline-velocity analysis or lead scoring.
Does Customermates Cloud include AI?
Every cloud plan includes a Mate entitlement and monthly hosted-AI allowance per active user. Live Mate availability depends on the hosted environment's current configuration. External AI clients can also use MCP with their own provider and do not consume the hosted allowance.
Which plan includes the unified inbox?
Pro, Business and Enterprise in the managed cloud. Starter and self-hosted deployments do not include connected messaging accounts.
Related pages
Self-Hosted CRM
Run the Customermates CRM application and PostgreSQL on your infrastructure with Docker Compose. AGPL core, MCP, REST and webhooks are included.
Sales Pipeline
Sales pipeline management software with drag-and-drop kanban boards, customizable deal stages, and dashboard charts. Open source, database in an EU region.
Unified CRM Inbox
Manage Gmail, Outlook, IMAP, LinkedIn, WhatsApp, Instagram and Telegram conversations in one CRM inbox. Available in Customermates Cloud from Pro.
CRM MCP Server Reference: Endpoint and Tools
Customermates exposes a native MCP endpoint at /api/v1/mcp so Claude, ChatGPT, Cursor, and other agent clients can read and write your CRM directly.
Customermates
Evaluate Customermates Cloud with your own workflow
Start the 7-day Pro trial, create a small pipeline, and test the records, views and integrations your team actually needs.
No credit card required. Self-hosting is evaluated separately and uses Starter entitlements.